Dating that works.
Most dating apps are built to keep you scrolling. Anketta is built around a different premise: you already know what you want, and the product's job is to help you pick it — not to fill your evening.
How it works
- Calming, not addictive. Reading does not produce the dopamine that pretty-face feeds depend on. You set your own pace; there is no engineered pull to keep you in.
- Intentional in choice. You read someone's writing before you decide. By the time you swipe, you already know why you might be great together — and what you'd talk about first.
- Private by default. Your photos don't scatter across the internet. PII is blurred before anyone can scrape it.
- One dating card, not a thousand opening lines. You write yourself in one place — and update it once, not in every new chat.
Features. Each one broken down — on the features page.
Why I built this
The dating culture corporations gave us doesn't help anyone. Men spray-and-pray, swipe everyone, then pray the few matches include the one they actually wanted. Women drown in a hundred matches from photos, then drown again in a thousand identical "hi"s. Even when a photo lands, the personality match is near random — and the chat opens with two people staring at a blank field neither of them wants to type into. No buzz of "Oh, we matched!".
What flipped me was another round of "new" dating apps with the same flaws. An hour of dopamine swiping into exhaustion. Pretty face after pretty face. Nothing changed for the better since I installed the latest "promising" app — only the bad feelings about myself got louder. New promises, same problems. And the bigger story underneath: the current model of dating apps measurably damages self-esteem and body image. That isn't in your head — there is research on it.
Both sides leave exhausted. That is the entire product.
I built Anketta because I want dating that works — for me, and for everyone like me. So you pick by what someone writes, not by how they posed.
Three rules we hold to
Words first, faces later
Photos do not appear in the matching feed. They show up only after both of you have read each other's writing and chosen to continue. The order matters: a face projects a personality; words reveal one.
Intentional, not infinite
48 hours to respond after a mutual like. There is no infinite swipe — partly because we surface only the day's matches, partly because text does not trigger the dopamine that pretty-face feeds depend on. Reading is calming, not compulsive. The constraint is for better decisions (research on choice overload is clear); the medium itself is what keeps you out of the doom-loop.
Designed so you leave it
Most apps are built to keep you scrolling. Anketta is built around the opposite. If it works for you, you delete it. That is the success metric. We measure it.
The founder
What we will not do
- No dopamine trap.
Pretty faces trigger compulsive swiping. Text does not. The reason you won't still be in Anketta at midnight isn't a daily cap — it's that reading is calming, not addictive. Read as much as you want; the medium does not pull you back.
- No leaving the app feeling smaller.
Current dating apps measurably damage self-esteem and body image — it is not in your head, there's research on it. We are not built to make you feel worse than you started.
- No attractiveness ranking.
Nobody here is scoring how you look. There is no internal number — not on you, not on anyone you read.
- No good matches behind a paywall.
The whole app is paid, flat. We are not hiding the people you'd actually want behind a "Premium" tier.
- No bots, no fake messages.
Every "hi" you receive is from a person who actually read your manuscript. We do not pad your inbox to make the app feel busier.
- No blank chats, no fifty identical "hi"s.
Every conversation starts on the manuscript both of you have already read. You are never typing into a void, and your inbox is never filled with one-line openers from strangers who didn't bother.
- No "someone might like you" pings.
Push notifications are for messages from real people, not bait to drag you back.
- No faces in the feed.
You will not see a photo until both of you have read each other's writing and chosen to keep going.
- No data sale, ever.
Not anonymized, not aggregated, not to "research partners". Your photos and manuscripts vanish when your account does.
Testimonials
Press
We're press-friendly and open to reviews and collaboration. Press kit, screenshots and logos — on the press page.
The team
Right now I'm building Anketta solo. Open positions — on the careers page.
Start where it begins
Open Anketta and read someone's writing. That is the whole product.
Open Anketta →Talk to us
Press, partnerships, and feedback all live at the contact page. We read every message. Contact