How to Compliment Someone Over Text Without Sounding Cheesy

To the sender, a compliment feels like a risk. Across nine experiments, Zhao and Epley (2021) found it is closer to a safe bet: the people who wrote genuine compliments consistently underestimated how good the receiver would feel and overestimated how awkward it would be. So send it. Then make it sound like you by pointing at one specific thing they said, wrote or chose, not at a quality anyone could be told they have.
This is for anyone who has typed "you seem great" and deleted it. The research on whether to send is settled in your favor. The craft below is about what to put in it.
Anketta shows how little guessing there is when a manuscript is open in front of you: the thing to praise is already on the page, in their words.
Write something worth quoting back.Because we rehearse our own anxiety instead of their reaction, and the anxiety is loud. In Boothby and Bohns (2021), five studies found that compliment givers underestimated how positively the receiver would feel, and that givers' own anxiety about their competence drove the error. Third-party forecasters, who had nothing at stake, guessed accurately.
Zhao and Epley traced the same gap to a specific place. Their expressers underestimated how competent, and to a lesser extent how warm, their compliments would come across. You are worrying about the sentence. The other person is just reading that someone noticed.
Both papers carry one more finding that a nervous sender can use. Boothby and Bohns' givers felt better after sending, anxiety included. If your thumb hovers, the data is on the side of the send button.
It does, though it should be said plainly that neither paper above tests specific against generic head to head. They show that compliments in general land well. The case for specificity is craft, and it is an easy one to make: a generic compliment, such as "you're so interesting", could be pasted to a hundred people, so it carries no proof you read anything.
A specific one can only be sent to one person. "The detail about learning to drive on your grandfather's tractor made me laugh out loud" cannot be a copy-paste. It does two jobs at once: it pays the compliment and shows the attention behind it. The same logic runs through how to flirt over text, where a detail only one person could have supplied does the work a tone never could.
| Generic | Specific | Why the second lands |
|---|---|---|
| "You seem really fun" | "The part where you went back to sailing the next day after the capsize, that's the whole personality in one line" | Quotes a real moment |
| "Great taste in music" | "Anyone who ends a playlist on a Nina Simone song knows exactly what they are doing" | Credits a choice, not a trait |
| "You're so smart" | "The way you explained why you left law school made it sound like the obvious move" | Praises a way of thinking |
| "You're funny" | "I read your line about the dog with a mortgage twice" | Proves the reread |
Lead with the choice, not the face. A choice says you noticed a person; a feature says you noticed a surface, and surfaces are the one thing everyone else in their inbox has already commented on. On the evidence side, Calogero, Herbozo and Thompson (2009) studied 220 college women and warned that appearance compliments, which feel harmless, can carry costs: the impact of both appearance criticism and appearance praise predicted more body surveillance and body dissatisfaction.
That is a study of women's self-image in general, not of first messages between strangers, and it does not say never mention how someone looks. It says an appearance compliment is not automatically the safe default people assume it is. With someone you have not met, the line about their writing, their taste, or the thing they chose to show has nothing to misread.
If you do mention looks, tie them to a choice: the jacket, the haircut, the way a photo was framed.
A good compliment on someone's writing or choices has a shape, and it fits in six moves. Each one assumes the person has already given you something in words to work from: a manuscript, a caption, or last night's thread. If you have nothing yet, the answer is to read more before you write, not to invent a quality to praise.
- Name the exact thing. Quote the phrase or paraphrase it closely enough that they recognise it. "The line about the neighbor's piano" is better than "your story".
- Say what it did to you. "It made me laugh on the bus" beats "it was funny", because a reaction can't be argued with.
- Credit the choice behind it. "You chose to end on the unflattering detail, which is why I believed the rest." Praise the decision, not the gift.
- Keep it to one sentence. A paragraph of praise reads as a performance; a sentence reads as a thing you couldn't help saying.
- Leave an opening, not a demand. Follow it with a small question tied to the same detail. Not "what about you?", but "did the piano ever get fixed?"
- Stop. No second compliment, no explaining it, no "sorry if that was weird".

Keep it light, true and unattached to a reply. The awkwardness people fear in a compliment is almost always attached to the ask hidden inside it, the sense that you now expect something back. Boothby and Bohns found givers overestimated how bothered and uncomfortable the receiver would feel, which tells you the fear lives in the sender's head, not the recipient's.
A few things do create real friction:
- Piling on. Two compliments in a row start to sound like a campaign, and love bombing is what a campaign of praise is called once it speeds up.
- Comparisons. "You're not like other girls" praises one person by putting down a crowd.
- Hedged praise. "I normally don't say this, but" tells them it's rehearsed.
- A compliment with a clause. "Nice photo, why aren't you out more?" is a question wearing a compliment as a coat.
When it lands, a person writes back with the next line of their own story. When it misses, don't repair it. One flat reply is information, not a verdict.
Find the line worth quoting before you match.The thing they offered, because it is the only thing you can know. On Anketta, that is built into the gesture: you underline a phrase in someone's manuscript before you can press the heart, so the first signal is already a compliment on a specific sentence. You can't like a stranger without pointing at what you liked.
Off Anketta, borrow the habit. Read the caption, the last post, the opening message, whatever they wrote, and look for the sentence that surprised you. Compliment that, and add one small thing of your own, because reciprocity keeps a thread alive. If you are stuck on the very first line, first message examples covers that, and how to keep a conversation going over text picks up from the reply.
What a compliment can't do is manufacture chemistry. It can prove you are a careful reader, and a careful reader is a start.
Is it too forward to compliment someone you just matched with?
No, if it is about what they wrote or chose. A comment on a line from their manuscript or caption is about their words, which they offered you. A comment about their body, in a first message, tends to feel forward. Aim at the choice and it rarely reads as too much.
How many compliments are too many?
One per message, and not every message. A compliment carries weight because it is rare in the thread. If every reply opens with praise, none of it registers. Let a thread breathe: compliment, then a question, then a story of your own.
What if they don't respond to the compliment?
Leave it. The compliment may be doing its job while they answer the question after it. A missing "thank you" is not rejection, since the research says receivers tend to feel better than senders guess. Wait for their next message, don't ask whether the first one arrived.
Should I compliment a guy differently than a girl?
The craft is the same: specific, about a choice, one sentence. The difference is cultural habit, not psychology. Many men get little praise for taste or thinking, so a sincere line about those can land harder than the usual comments about looks. Write to the person, not the category.
Is it okay to compliment someone's looks at all?
Yes, once there is context and it is tied to a choice. Studies on appearance compliments, such as the 2009 work above, suggest they are not the neutral gift they seem, so they work better after you have shown you read more than the photos. Lead with the writing.
What if I'm bad at compliments?
You probably are better than you think. Both teams found senders underestimate the effect, and anxiety drives the error. Write the plain version, one sentence naming one thing, and send it. A slightly clumsy true line beats a polished empty one every time.
The best compliment is a small receipt: proof you read them closely enough to remember what they said.
Unsure about writing? Try reading first.